As a new clinic, Sugar Land chiropractors understand the importance of marketing. There are many ways to do marketing. Some ways are to set up meetings with different primary care physicians and attorneys. Since Suga Land chiropractors specialize in personal injury cases making that contact with attorneys is very important. when contacting a potential attorney to work with it is important that we let the attorney know that we are aware of the best way to not only treat our patients but also how to help preserve their legal case period The first step in marketing is to ensure that you have proper marketing material. This material should describe Hey we are in what we do in a brief direct way. Using Vistaprint we have developed a brochure that introduces Sugar Land chiropractor and the staff to the person reading the brochure. In the brochure, we also establish the types of patients we treat. Sugar Land chiropractors treat most types of patients such as personal injury patients, workers compensation patients, major medical patients, and cash-paying patients. Our brochure speaks to all types of patients.
The next form of marketing material that we find necessary to Sugar Land chiropractors is business cards. We have worked intensely to design and develop a business card that will not only catch the attention of potential business associates and patients but will also directly describe R company. With these marketing tools, we can make sure to get the name of Sugar Land chiropractors out in the real world to start building our patient files when trying to develop new Contacts in relationships with personal injury attorneys the first thing we did was to make a list that we call the dream 100. This list contained over 100 personal injury attorneys located in our area. With this list, it manages our ways to contact the attorneys. There are several ways to introduce ourselves to the personal injury attorneys in our area. One way is to make a factsheet explaining who we are and what we do in the simplest forms in order to facts 2 personal injury attorneys. This fax gets our information to the attorneys as a mild form of introduction. Our overall goal is to introduce ourselves multiple times to the different personal injury attorneys so that they start to recognize our name and what we stand for.
Another way to establish contact with the personal injury protection attorneys is too actually go to their office with marketing materials to introduce ourselves. our staff at Sugar Land chiropractors have found that while visiting with multiple personal injury attorneys that if we take cookies or Donuts to drop off, we have a better response of being remembered. So, with our list of dream 100 Sugar Land chiropractors has broken that list down into approximately 15 attorneys in one group. Our goal is to visit each group during a month and to revisit that group the following month period not only do we drop off cookies or Donuts for the offices of these attorneys, but we also drop off brochures and business cards. At the time of dropping off cookies brochures and business cards this gives us a couple of minutes too bad these attorneys know we know Hal to preserve their case wow treating the patients to get them well as soon as possible. Another way of marketing for Sugar Land chiropractors is to make a list of primary care physicians in our area.
Establish saying a relationship with primary care physicians is important in several ways. First of all, a primary care physician will not receive payment for an automobile accident patient or any patient with a personal injury from that patient’s insurance company. Major medical insurance does not cover automobile accident patients or personal injury patients. Therefore, primary care physicians have no way of recovering their cost if they are treating this type of patience. Argo is too helping the primary care physicians understand how we can play a primary role in getting them paid for that initial visit of a personal injury patient where when they will refer that patient to us for their chiropractic care and physical therapy. As we work closely with several personal injury attorneys, we have established a way of ensuring that primary care physicians are paid for that initial visit. Although it is difficult to establish I relationship with the primary care physicians it is not impossible. It takes dedication and diligence to establish this relationship. The staff of Sugar Land chiropractors understand the importance of the relationship between our clinic and the primary care physicians.
One of the more important things to remember when marketing is that you have to reach out to the same place multiple times before you can expect to receive a positive response. H place you reach out to must learn to understand the importance of doing business with you. Making sure H entity you reach out to knows what you stand for and what you do is important. Being persistent in reaching out to the same entities is very important. It is imperative that when marketing you do not get discouraged. It takes many attempts at reaching out to different entities to get a positive response. In all probability, many of the entities you reach out to, you will never develop a working relationship. However, the ones you are able to establish a working relationship are very important to your success. Keeping in mind, the primary care physicians and the personal injury attorneys you can establish a relationship with is not just a one-time thing. With these relationships, you could potentially work together for year to come. Marketing can be very discouraging at times. However, if one keeps expanding their marketing base consistently, then eventually one will have many positive working relationships. Many times, marketing is something that you have to examine to make sure you are being effective. When after a reasonable time you discover your marketing, attempts are not resulting in a way you feel is progressive, then you might have to reexamine how you are marketing.